September 1, 2020  

Boo's Kitchen

 Case Study.

Brisbane-based Boo’s Kitchen is a northern Thai restaurant and Australian Good Food Guide Best Thai Restaurant for 2018 and 2019.

Boo’s Kitchen chose WOWAPPS for the innovation, reach and flexibility of the app.

  • Innovation: Less than 1% of Queensland restaurants use a mobile app. Boo’s Kitchen knew that they could impress their customers, lift their brand and place themselves ahead of their competition by launching WOWAPPS for their community.
  • Reach: Boo’s Kitchen designed their Thai menu around community and family so it made perfect sense to them to create a Boo’s Kitchen Community through WOWAPPS. A place where they could nourish their existing customers with shoutouts and push notifications and attract new clientele from nearby suburbs.
  • Flexibility: WOWAPPS has enabled Boo’s Kitchen to design a loyalty program that suits their customers’ needs.

“We chose WOWAPPS for the simple-to-use Bookings engine and the integration between online bookings and our POS system. But we never imagined that the shoutouts and push notifications would have such a huge impact for our business. We see a 25-30% increase in orders on the days we shoutout a daily special,” said Gerard Siromani.