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Wins from Boo’s Kitchen

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By wowadmin

September 1, 2020

Boo's Kitchen

 Case Study.

Brisbane-based Boo’s Kitchen is a northern Thai restaurant and Australian Good Food Guide Best Thai Restaurant for 2018 and 2019.

Boo’s Kitchen chose WOWAPPS for the innovation, reach and flexibility of the app.

  • Innovation: Less than 1% of Queensland restaurants use a mobile app. Boo’s Kitchen knew that they could impress their customers, lift their brand and place themselves ahead of their competition by launching WOWAPPS for their community.
  • Reach: Boo’s Kitchen designed their Thai menu around community and family so it made perfect sense to them to create a Boo’s Kitchen Community through WOWAPPS. A place where they could nourish their existing customers with shoutouts and push notifications and attract new clientele from nearby suburbs.
  • Flexibility: WOWAPPS has enabled Boo’s Kitchen to design a loyalty program that suits their customers’ needs.

“We chose WOWAPPS for the simple-to-use Bookings engine and the integration between online bookings and our POS system. But we never imagined that the shoutouts and push notifications would have such a huge impact for our business. We see a 25-30% increase in orders on the days we shoutout a daily special,” said Gerard Siromani. 


WOWAPPS is an all-Australian tech company, dedicated to anticipating the ever-evolving needs of restaurants and their diners. We are committed to helping Australian Restaurants reap the rewards of additional revenue and brand advocacy, providing seamless customer experiences that are more delightful and convenient.

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