There’s a lot to love about running your own business – setting your hours, creating an environment you want to work in and building your future. Finding technology to grow your business and help you run it smarter and faster is a no-brainer. Whether you need a bit of help in doing your books, making your employees happy, expanding your reach and ultimately generating more revenue, count on the latest digital technology to come to the rescue.

Small to medium-size (SME) business owners are now relying on the latest technology to run and grow their brand. Business owners see that taking advantage of technology can make running a business much easier (and keep their team and themselves on track).

Here Are 6 Ways To Use Technology To Grow Your Business.

Your Website Can Make Getting-To-Know-You Easier

People now rely on the internet to find what they need. A web presence can increase the chances you’ll be found on search engines.

Consider your WEBSITE as your own digital shopfront, a place where visitors can take a glimpse of what you have to offer. Let’s be honest, before you go to a shop, restaurant or business, you’ve already done some online stalking. You’ve poked around a little and checked out photos and online reviews to see if you’ll actually get value for your money if and when you spend it there.

Your website houses essential information about your brand and how people can enjoy your products or services. You can’t be left behind. Today, having an active website for your business is as important as having a good product or service.

Expand Your Reach Through Social Media

Facebook, Twitter, Instagram, LinkedIn – just some of the most popular social media platforms where you can create your business profile, FREE of charge!

2.77 billion people are currently on social media so it’s a no-brainer that using this tool can help you reach a wider audience.

It makes people feel like they are part of your journey. Post inspiring photos, shoot live, entertaining videos and create high-value contents that pop out of their feed. This can help build a relationship, trust, and loyalty because you are showing them a piece of your brand.

Improve Your Customer Service Using Chatbots

Artificial Intelligence is now taking customer service to a whole new level. Companies use chatbots to handle basic customer questions.

Say goodbye to listening to hold music while waiting for an operator to answer your phone call. Chatbots respond almost immediately resulting in faster turnaround time and lesser workload for customer service staff.

Think of a chatbot as your online customer service team member. Many of the popular customer relationship management (CRM) software have their own chatbots that feed directly back to your database. And because Facebook wasn’t already taking over the world, they took their Messenger tool even further to create Messenger for Business, complete with chatbot functionality.

Boost Employee Morale And Productivity With Project Management Tools

Nobody wants to work in a stressful environment. When a business lacks organisation, work can be more challenging. Employee morale can suffer, and productivity can be compromised.

Time tracking software and project management tools provide tremendous benefits for both business owners and employees. Say goodbye to email, to do lists and spreadsheets. You can streamline processes, manage appointments, create a calendar of events and more.

Popular project management tools include Asana, Trello and Handy, timesheet tools (goodbye paper timesheets) include, Clockify, Tsheets and Clicktime – many of which integrate with accounting software.

Create A Unique Customer Experience With A Business App

In this fast-paced generation, everyone is going mobile. Mobile is where it’s at, and we’re not just preaching that because it’s our bread and butter (and jam).

WOW your customers with your own business app. We’ve all got apps on our smartphones, but they have more potential than just checking emails, reading the news and scrolling social media (and watching cat videos… guilty as charged!).

An app is a mobile-friendly platform for your customers to reach you and vice versa. Send them push-notifications to inform them of your latest promotions, updates on new products, take bookings and remind them that their booking is coming up.

An app provides customers with a unique customer experience because it’s away from all the other online noise – you are communicating directly with each other.


Try your hands on the latest technologies to grow your business today and be blown away with how much you can transform your business.