Well done, you’ve got customers through the door using your products and services, so the million dollar question is: HOW DO YOU GET THEM TO COME BACK? How do you build customer loyalty?

What is a Loyal Customer?

These are the people who LOVE YOUR BRAND so much that they return regularly, (even when you don’t have special offers). They tag your business on their social media posts and recommend you to their family and friends.

Loyal customers are like your BBFF’s (business best friends forever). You want to keep these beautiful people on board. Oh, and a loyal customer is likely to spend up to 67% more than a new customer – bonus! 

Here are 5 EASY peasy ways to build customer loyalty that you can implement today:

1. Personalise ALL Communications OK Janet?

To build customer loyalty, KNOW thy customer

Doesn’t it feel amazing when you enter a shop, and the staff knows your name? You feel like such a VIP!  And this is precisely what loyal customers are. Encourage staff to find out what your regular customers are called, and then USE their names.

Personalise your emails and messages.

“Dear Valued Customer” vs. “Dear Bob”

We’re thinking Bob is much more likely to respond when you use his name Research shows that emails that are personalised get a better response.

Email marketing platforms have excellent features that allow you to send automated yet personalised email to your customers.

2. Sweeten The Deal With Unique Loyalty Programs

Enticing and well thought out loyalty programs are powerful tools when used correctly.

Look at the major retailers and airlines out there using rewards programs. The reason so many of them use them is that THEY WORK!

The basic rules are your customers earn reward points with every purchase, referral or just because it’s their birthday. Those points can be exchanged for gifts, free services or donations for their favourite charity. Make it work for your business and encourage your customers to sign up.

3. Give Customers Early Access To Special Offers

Having generic deals or promotions is one thing. Making them exclusive and offering it to your customer early.. well that’s pretty special. You will get to build (and keep) more loyal customers this way.

For those of you with WOWAPPS, use Shout Outs (push notifications) to inform customers about your latest offer.

4. Ask For Customer Feedback

“Your most unhappy customers are your greatest source of learning.” once said by the tech legend, and one of the wealthiest men in the world, Bill Gates.

Look we all hate bad reviews. It’s not even questionable, but what if you were to take the feedback (good AND bad) and use it to learn from?

We advise always responding to negative feedback with a positive attitude. It’s all part of the learning process, and at the end of the day, you will never keep EVERYONE happy. It’s not like you’re a unicorn.

To keep on top of reviews, encourage customers to review your business using your app on WOWAPPS.

5. WOW-Worthy Service = Loyalty

Excellent customer service starts with a smile and continues beyond that. Spend time training your team on how to engage with customers and treat them with respect. Provide up to date product and service training so that everyone on your team is singing from the same hymn sheet.


In short, building a group of regular, loyal customers requires YOU to ensure you’re providing customers with what they want. Make their transactions with you easy, give them a good experience, and making them feel wanted.

Having a business app can help you achieve all of the above at the touch of a button.

Find out how WOWAPPS allows you to create your own personalised app today.