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  • “All this social media effort, but where can you capitalise on your customer intent to dine-in or takeaway?”
Updated October 26, 2023
Author Chief Commission Slayer, Shea Irwin

Key Takeaways

  • Click here to download our free guide on 'How to convert using Instagram stories'.
  • Discover a proven way to permanently increase the revenue you receive from your social media content with very little effort.
  • You will increase revenue if you give your customers an easy, contact-free way to reserve with you or place an order.

Are you dedicating time and resources to the social media presence of your venue, but not seeing any results?

You’re not alone… and it’s a problem being faced by owner operators across the country – there just aren’t enough valuable resources educating business owners on this money-making technique.

We are going to show you exactly how to capitalise on your following and turn these supporters into increased revenue and bookings, fast!

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First of all, let's clearly break down the dilemma you’re facing. You’ve got a problem – your restaurant, café, or bar has a social media following but you don’t know how to turn these followers into recurring revenue and bookings. You may have tried your hand at implementing a few solutions – whether that be posting menus and specials onto your various accounts or offering discounts for certain periods – but they’re just not seeing the orders or bookings at the levels you desire. There’s no easy place for customers to take that step and commit to the order or the reservation.

We’re here to let you know that solutions like this might work, occasionally, but there’s a proven way to permanently increase the revenue you receive from your social media content with very little effort.

Before we get into that, let's break down the social media landscape at the moment and how it directly relates to your business! 

Instagram, Facebook, or TikTok… where should I be posting content?

We’ve all heard of the big three – each platform has its own audience that you need to learn to navigate in order to master your social media presence. The best in the business have a sound knowledge of each platform and how it can be leveraged to produce higher revenue and bookings – there’s no ‘big secret’ stopping your business from reaching the knowledge levels required to increase booking and purchase rates. It’s about working smarter, not harder. And together, we are going to help your business do just that.

You should already have a good understanding of the people who visit your business, their ages, and motivations for choosing your venue. As an example, let's imagine that we have a fictional business called Rocco's serving up fancy cocktails in a trendy setting. What platform do you think would be most suitable for a location like this?

If you said Instagram or TikTok then you’re 100% correct. Customers love to post about their meals on social media, especially if it’s something that's trending or the decorations are modern and funky. If this sounds like your venue, or you cater to the younger crowd then divert your time and effort into Instagram and TikTok! However, if you mainly cater to those who are seeking a more formal dining experience and are largely of an older demographic, then Facebook could be the most appropriate platform for you.

Are you wasting time on social media?

Regardless of what platform you are using to promote your venue – a universal truth exists. You might have a large following but if you’re not putting a dedicated effort into encouraging and enabling these followers to order food or book a table then it really is time wasted. 

If that sounds familiar, don't worry! As promised, we have a guide for you on how to optimise the social media presence for your business to deliver more of those bookings and orders that you deserve!

The proven way forward...

The way to increase the revenue that your social media channels generate is  to create a seamless online journey for your customers – this means having a digital solution that your followers can use to book and order through. There’s no two ways about it, this is a steadfast solution that has proven itself over and over again.

Your business might already be using one of these solutions but if you don’t know how to effectively market it, then once again, it's time wasted. 

Download our free guide to easily get more orders or bookings directly from Instagram with one easy to use feature!

A sustained effort over time

Once you're up and running with solutions like our easy to use guide, a second universal truth will present itself… your venue will get more bookings as your followers will have a simple to use, contact-free way to reserve with you or place their order.

It's up to you to ensure that you continue to manage your social media presence to create posts and links where customers can order or book with you time and time again. Here are our quick tips to keep the customers coming back:

  • Establish posting guidelines to ensure all content is consistent - from the colours you use , to the fonts in your content, and your tone of voice.
  • Create a content plan to pump out engaging content on a regular basis. 2-5+ posts per week if you can!
  • Respond to users’ comments and messages.
  • Advertise the specials in advance to draw in people and fill quiet times with new offers and activations. 

We want your business to succeed and generate more revenue, more often – it’s why we get out of bed in the morning and continue to improve the WOWAPPS platform.

Our team of hospitality specialists are always happy to chat more about what makes your venue tick and all the other ways we can help you to reach and engage more customers!

WOWAPPS would love for you to try our suite of commission-free products with an extended trial and a free onboarding assist if you need a hand to get up and running.

Most of our new venues get their first reservations or orders in under 24 hours! Click here get started today!